Megan Kennedy, our lead producer, has a long history of creating safe digging campaigns, and we were very excited here at Rogue Heart Media to be able to continue to promote this important issue as a team. This is one of two multimedia campaigns that we created for Georgia 811, and it is available for customization for other markets.
This PSA campaign features a new take on the importance of contacting 811 for contractors, showing respect for the tough decisions that contractors must make in their work while positioning 811 as “the easiest call you’ll ever make on the job.” TV :30 is available in English, and Radio :30 and :15 are available in English and Spanish. The TV spot can be customized in two separate sponsorship placements for a total of :10 air time. For radio, the :15 version is customizable with a verbal tag. We’ve also designed a turnkey social media rollout to promote the campaign online, with all elements customizable!
Full-page and half-page ad layouts have been designed with space for custom logo, and can be resized to fit the needs of various markets.