Maybe you’re not an actor, lawyer, or real estate agent, so you figure you don’t need one. But if you’re doing business in today’s tech-savvy, Web-centric world, you need a professional headshot whatever your industry, almost without exception. You need a photograph that captures your best appearance, exemplifies your personality, and communicates that you are an expert in your profession. Whether you’ve got a steady career or you’re shopping for one, a professional headshot will help you make a powerful first impression and stand out from your competitors.

Headshots aren’t only for CEOs and models these days. It’s expected now that your business have an online presence, and displaying staff photos on the “About Us” page of your website is standard practice, to add a human element to your digital real estate. Most professionals have a profile on Linked In in addition to FacebookTwitter, etc., all of which require a profile image. Business relationships are cultivated on so many platforms now, it has never been more important to hone your professional image.

Maybe you’re a pretty good photographer yourself (or your kid, spouse, friend, sister, or uncle is) and you figure you/they can snap a decent picture for you. Just beware: your business profile is no place for an artful “selfie” or a well-intended, casual snapshot. Naturally, the level of professionalism perceived in the first-impression you give will be in proportion with the professionalism of your image. If you skimp on your headshot, you run the risk of being perceived as a shoestring operation or, worse, lacking attention to detail and quality.

It’s not all suits and ties, heels and hose, either. A great headshot will be authentic to you and appropriate to your industry. It’s not one-size-fits-all. It may be most appropriate to have your portrait in the studio, or on location in your place of business, or in a unique urban setting, etc. It should be custom-tailored to you and your needs.If you’re job hunting, you should know that employers are doing their own research online, checking Linked In and Facebook to weed out less-polished candidates. Consider your professional portrait your digital interview outfit.

So, what do you want your headshot to communicate? Confidence? Business-savvy? Trustworthiness? Warmth? Humor? No matter what it is, we can capture a professional portrait that exemplifies your personal brand.

Check out some more headshots by Rogue Heart Media here.


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Written By Mallory Battista

Mallory has a bachelor’s degree in Business and over 10 years of experience in marketing, print and Web design, brand development, copywriting, and creative promotional campaign development. Whether designing Web pages, print campaigns, or a start-up’s branding identity, she connects clients with truly unique creative design and the materials and media to best garner results.